Advice-driven blog for startups on what not to do, from ignoring branding to missing policy context. Highlights practical coaching tips and Bridgizz’s support model.
Cleantech is booming—but not every climate startup makes it. At Bridgizz, we’ve worked with over 200 startups across Africa, the Netherlands, and beyond. We’ve seen what works—and what doesn’t. Here are 5 common mistakes and how you can avoid them.
1. Building Tech Before Market Validation
Too many startups fall in love with their solution before understanding the actual problem. Talk to real users. Pilot your product. Test, iterate, refine.
2. Ignoring Branding and Communication
Your innovation may be brilliant—but can you explain it to an investor, policymaker, or customer? Cleantech needs storytelling. Your brand is how you build trust and get buy-in.
3. Not Thinking About Policy
Climate tech doesn’t operate in a vacuum. Understand your country’s energy laws, subsidies, import rules. Engage with regulators early on. Policy can be your biggest blocker—or your biggest ally.
4. Underestimating the Team Factor
You can’t do it alone. Investors look at teams before tech. Build a strong, diverse team and advisory board. Get mentors, co-founders, and ecosystem allies on board.
5. Overlooking Local Partnerships
You don’t need to reinvent the wheel. Partner with universities, NGOs, corporates. Piggyback on existing infrastructure to save time and money.
Our Advice
Startups need more than capital—they need clarity, credibility, and connections. That’s what Bridgizz offers: coaching, access, strategy, and matchmaking.
